Healthful Mobile App
Healthful is a health benchmarking app. My role as lead designer was a complete rebuild of the site, with onboarding flows and enhanced usability.
User Research
I conducted my User Research using Google Analytics, User Surveys, and User Interviews. Findings showed:
The average age range for Participants was 35-65.
90% of participants accessed the site using mobile devices.
63% of previous study participants were women.
Tone and Ease of Use
Based on user interviews and conversations with stakeholders, I determined the tone and visual theme should be accessible but assuring. Working closely with the founder, I developed Norma, user a persona that also served as a mascot for Healthful.
Mobile Layout
Given that 90% of users accessed the site on mobile devices, the quality of the Mobile layout was critical for success. The layout was based on a grid system with spacing between elements to emphasize clarity and visual flow.
User Flows
While developing User Flows, I paid special consideration to Onboarding as a helpful way of guiding the user into the system.
I utilized progressive disclosure and personalization strategies along with celebratory milestones to aid the user through the process.
Example Onboarding Flow
Example Sign Up Flow
Questionnaire Design
In designing the questionnaires, I paid close attention to clarity, ADAA compatibility, plain language, and ease of use.
Visual Inputs
One of the challenges of this design was balancing the goal of a comprehensive assessment while avoiding undue burden on Participants.
My strategy was to use multiple-choice answers with radio buttons whenever possible and limit questions to sections of five per page.
Data Visualization
A critical component of the web app was the Your Health page, which compiled all the User’s survey results allowing them to easily access their data, keep track of progress and share their findings with their physician.